Brentford will sport a heart-shaped QR code on their shirts against Chelsea to raise awareness about learning resuscitation skills.
A heart-shaped 'CPQR code' will feature prominently on the front of the Bees' shirts for the clash on Wednesday night, to "encourage millions watching around the world to take two minutes to learn the basics of CPR".
The code will also feature on screens around the Gtech Community Stadium, on the club's digital platforms, and on the cover of the matchday programme.
CPR demonstrations will also take place around the stadium on the night.
In addition to this, Brentford first-team players Mads Roerslev and Keane Lewis-Potter featured in their own instructional video which will be published on social media.
It forms part of this year's Restart a Heart campaign and the club's new partnership - 'the Heart of West London' - with a number of leading charities to improve heart health in the local community.
Brentford chief executive, Jon Varney, said: "Cardiac health is an issue that is very important to us and to our local community. By putting the heart-shaped 'CPQR code' front and centre on our shirts for this match, we are able to use our platform to help teach the basics of CPR.
We are urging our fans and those watching to take two minutes to learn the basic skills that could be the difference between a friend or family member surviving a cardiac arrest."
There are more than 30,000 out-of-hospital cardiac arrests in the UK every year, and every minute without CPR and defibrillation reduces the chance of survival by 10 per cent. Recent research carried out by OnePoll found that 74 per cent of people have learned how to perform CPR - but only 44 per cent feel confident in performing it if someone was in a life-threatening situation.
