The British and Irish Lions have unveiled their shirt for next year's tour of Australia, revealing they will wear a darker shade of red.
The shirt also features a pattern woven into the fabric, symbolising the union of four nations, and an old-fashioned 'grandad' collar.
Lions chief executive Ben Calveley said the change in colour was intended to create a shirt that was "more wearable for the fans" away from matches.
The Lions depart for Australia in June, aiming to win a series for the first time since their last visit to the country in 2013.
"Excitement is really starting to build for next year and this jersey launch is only going to add to it," said Lions head coach Andy Farrell.
"That goes for me, all rugby fans, and all those who are playing for places on that touring squad."
Rugby Australia chief commercial officer James Durbin said the Wallabies' pool-stage exit at last year's World Cup has not dented enthusiasm for the three Tests against the Lions.
"The excitement for this tour is like nothing we have ever seen before in Australia," he said.
