Sir Keir Starmer has backed criticism of Nike for changing the cross of St George on the back of the new England kit.
The Labour leader called on the sports manufacturer to switch the multicolour flag back to the original one.
His comments come after a social media storm over the change, with calls on X to boycott the US sports manufacturer.
Sir Keir joined in the criticism when asked by The Sun if it was "wrong" to change the colours.
"Yeah, I think it was," he said.
"As you know, I'm a big football fan. I go to England games - men's and women's games - and the flag is used by everybody.
"It is a unifier, it doesn't need to be changed, we just need to be proud of it - so, I think they should just reconsider this and change it back."
He went on: "I'm not even sure they can properly explain why they thought they needed to change it in the first place.
"One more thing on that for me, they could also reduce the price of the shirts - I think it's £130."
A home team shirt for both men and women costs £124.99 on the Nike website.
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