LaLiga has become the front-of-shirt sponsor of the world's longest football club name: Llanfairpwllgwyngyllgogerychwyrndropwllllantysiliogogogoch of the North Wales Coast West Division One - the fifth tier of the Welsh domestic football system.
LaLiga's partnership with the club on Anglesey, also known as CPD Llanfairpwll FC, will last the current season.
The Spanish top flight says the deal between the two "biggest names in football" will have the local community at its heart.
The village was even given a new sign brandishing the words "Welcome To Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch
In Welsh, 'Ll' is a separate letter to 'L' and is pronounced differently. Each of the five Ll's in the village's name were changed to LaLiga's new logo.
Next year will mark an important milestone for CPD Llanfairpwll FC as it celebrates its 125th anniversary.
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