Liverpool owners Fenway Sports Group are working with two US banks to see how much the club is worth - and city insiders believe it could be as much as $5bn (£4.4bn).
FSG, who bought the club in a deal worth about £300m in October 2010, are believed to be considering a sale although they would prefer to attract new investors by selling a minority stake.
They have asked Goldmann Sachs and Morgan Stanley to gauge buyer interest and the banks are expected to sound out whether some of the shortlisted bidders who missed out on buying Chelsea are interested in investing in Liverpool.
Premier League clubs are rarely officially available for sale as that would affect their value - and a statement from FSG read: "There have been a number of recent changes of ownership and rumours of changes in ownership at EPL clubs and inevitably we are asked regularly about Fenway Sports Group's ownership in Liverpool.
"FSG has frequently received expressions of interest from third parties seeking to become shareholders in Liverpool. FSG has said before that under the right terms and conditions we would consider new shareholders if it was in the best interests of Liverpool as a club
FSG remains fully committed to the success of Liverpool, both on and off the pitch."
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