FIFA president Gianni Infantino has reacted with sarcasm to reports claiming that tickets for the 2026 World Cup final could cost as much as $2 million, dismissing the speculation in a humorous and dismissive tone.
Responding to the viral reports, Infantino joked that fans would still be able to enjoy the biggest match in world football with “a hot dog and a Coke,” suggesting that the figures being circulated were exaggerated and not reflective of official pricing plans.
The comments come amid growing debate over ticket pricing for the expanded 48-team World Cup set to be hosted across the United States, Canada, and Mexico. Concerns have been raised by fans and analysts about affordability, especially for the final match, which is expected to be one of the most expensive sporting events in history if premium hospitality packages are included.
FIFA has yet to officially release full ticket pricing details, but previous World Cups have seen a wide range of pricing tiers, from affordable general admission seats to ultra-premium corporate packages costing tens of thousands of dollars.
Infantino’s remarks appear aimed at calming backlash and reassuring fans that the tournament will remain accessible, despite increasing commercialisation of global football events. However, debate continues over how FIFA will balance revenue generation with fan accessibility for the 2026 edition.
The 2026 World Cup final is already generating huge attention due to its expanded format, increased global participation, and record-breaking commercial expectations.
