Everton striker Beto says he needs to "have haters" and "people criticising me" in order to prove them wrong - and admits he struggled to adjust during his first season in England.
The 26-year-old joined the club from Udinese for £25m last summer, having scored 10 goals for the Serie A side the previous season.
The Portuguese frontman enjoyed a dream Toffees debut by scoring against Doncaster in the Carabao Cup in August but netted only four further goals.
"We need to understand one thing: football is simple," Beto told BBC Sport when asked whether criticism of him on social media is a motivation.
"We play football in our lives and they are working like eight- or 12-hour shifts and they come.
"Not everybody in this life is going to love you and not everybody in this life is going to hate you. In this sports life, for me, it's OK.
"Sometimes I like to read my comments when I played badly or missed chances. They will say 'Beto is [expletive] with missing chances'. But I like it because I say 'OK, I will make this guy shut his mouth.'
"I take it personal too. When I'm in training the next week or the next day, I remember it and I say 'No, this guy is not going to say this about me any more' and I keep going."
