To celebrate the return of season 3 of Succession, streaming service NOW is bringing a slice of the Roy family’s dysfunctionality to the UK with a Succession-inspired football ‘takeover’ in Edinburgh.
In the last season of the hit show, Roman Roy (played by Kieran Culkin) buys Hearts to impress his father Logan (Brian Cox), only to awkwardly discover that his billionaire dad is actually a fan of Hearts’ biggest cross-city rivals, Hibernian.
In a cheeky nod to this storyline, streaming service NOW worked with high-flying Hearts on a partnership celebrating Roman Roy’s fictional takeover of the team.
This partnership sees the name of the Roy family’s infamous company Waystar Royco added to the front of Hearts’ iconic shirts, as well as on branding within the club’s Tynecastle Park stadium.
The limited-edition Succession-inspired shirts were unveiled on Monday at Hearts’ Tynecastle Park stadium by the club’s manager Robbie Neilson and players John Souttar, Ben Woodburn, Stephen Kingsley and Beni Baningime.
Neilson said: “The club has been so excited to feature in one of the main storylines of one the biggest TV shows on the planet and we’re thrilled to be working with NOW to help launch this partnership celebrating season 3 of the show today.
“Just like the Roy children in Succession, we’re a club battling for the one place at the very top. Unlike the Roys though, we know we can only get there by working together.”
