Cristiano Ronaldo’s posts on Twitter are more valuable than those of any other athlete endorser, according to a report from athlete marketing platform Opendorse.
A tweet from the Juventus forward, who has 82.7 million followers on the social media platform, carries a value of $868,606 (£516,000), putting the Juventus forward comfortably ahead of Andres Iniesta, whose posts are valued at $590,825 (£456,000). and Neymar, whose were valued at $478,138 (368,000).
Ronaldo was already marked as sport’s top earner on Instagram last July, earning as much as $975,000 (£754,000) per post, according to analytics firm HopperHQ.
Breaking football's monopoly on Twitter is NBA icon LeBron James in fourth with a value of $470,356 (£363,000) per post, also making him the highest placed U.S. athlete.
