Barcelona have renewed their partnership with Saudi Arabian banking firm Samba, reports, www.sportspromedia.com/.
The five-year extension sees the La Liga club strengthen their brand in the Middle East, where Samba is one of the largest financial groups.
The new deal will take the partnership between the two brands to ten years, and forms part of the club’s plans to look for ‘partners that are best suited to the values and traits that define its brand’, according to a statement on Barcelona’s website.
Previous promotions between the two include launching personalised Barcelona credit cards, while the deal has allowed the club to sign further deals in the region.
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